Do you have this question “ how many hashtags should I use on Facebook” to enhance Facebook post visibility and engagement? In this matter, you aren’t alone! I found a lot of Facebook creators searching this question over the internet. Especially newbie creators who recently started creating content for Facebook but not getting success, they ask this question most often. In this article, we will explain to you the exact optimal number of hashtags for Facebook and give you some tips to maximize their effectiveness.
Table of Contents
Why Use Hashtags on Facebook?
Hashtags are one of the powerful factors on social media, which boost your brand visibility and reach a target audience in a specific niche. They help to categorize content in a specific topic, so whenever the audience clicks on that hashtag they get your content under that topic. Using hashtags in the correct way you can reach a wide range of audiences along your content and boost your organic reach and engagement.
How Many Hashtags Should I Use on Facebook?
A research from the PostPlanner, shows that the number of hashtags you use on your post can impact significantly on the post performance.
Here’s I have breakdown, this is just an example to illustrate the actual scenario:
- 1-2 Hashtags: Post which has 1-2 hashtags get an average 2500 interactions.
- 3-5 Hashtags: Post which has 3-5 hashtags get an average 2000 interactions.
- 6-10 Hashtags: Post which has 6-10 hashtags get an average 1500 interactions.
- More than 10 Hashtags: Post which has more than 10 hashtags get an average 400 interactions.
As you can see from this data, using too many hashtags can lower the post and page engagement because when you use too many hashtags Facebook algorithm seems to have spammy content.
Tips to Using Hashtags on Facebook
Be relevant
Use hashtags which are relevant to your content and niche. For example, If your content is related to Fashion, you can can use fashion hashtags #fashion, #outfit and so on.
Mix Popular and Niche Hashtags
It’s essential to mix popular and niche- specific hashtags to reach a wide range of audience. Let’s say you are a fitness influencer and sharing your workout routine with your audience.
- Popular hashtags: #fitness #workout #HealthyLiving
- Niche Hashtags: #HiitTraining #MorningWorkouts #HomeGymSetup
Popular and trending hashtags works as a key factor to make viral a content, so don’t forget to use niche related popular hashtags while publishing your content Facebook.
Avoid Overusing
Including excessive hashtags in a single post looks spammy and it can decrease your post engagements. Facebook doesn’t recommend posts or pages that involve spam and not following Facebook community guidelines.
Monitor performance
Monitoring is a good sign for a marketer as you can analyze which hashtags are performing well and which not, it can help you to post influential content with relevant hashtags in future.
Conclusion
Using the correct number of hashtags are the most important part of our Facebook post because it affects our Facebook post engagement. If you use 1-3 hashtags per post, Facebook will boost that post and page whereas using the wrong number of hashtags lead to reaching down the page and post engagement. So, use 1-3 hashtags on a single post, ensure they are relevant to your content, and monitor the content performance to recognize which hashtags and content works best for your audience.